What is Bing Image Creator?
Bing Image Creator is Microsoft's free-to-use AI image generation service. Its most important feature is that it is powered by OpenAI's latest DALL-E models (currently DALL-E 3). This means it brings the power of one of the world's most advanced image models to the public at no cost. The tool is integrated directly into Microsoft Copilot (formerly Bing Chat) and also available as a standalone website. Its ideal user is literally everyone—from curious beginners who want to try AI art for the first time to users who need a quick, high-quality image without a paid subscription. It solves the biggest barrier to entry for high-end AI art: the cost.
Key Features
Bing Image Creator's appeal lies in its simplicity and raw power:
- Powered by DALL-E 3: This is the main attraction. You get access to OpenAI's top model, which is exceptionally good at understanding complex prompts, creating coherent scenes, and accurately rendering text within images.
- Completely Free Usage: The service is free. It uses a "boosts" system (credits) for priority processing. When you run out of boosts, your generations are placed in a slower queue, but they still get created at no cost.
- Seamless Copilot Integration: You can generate images directly within a Microsoft Copilot chat. This allows you to have a conversation, refine an idea, and then ask Copilot to "create an image of..." that idea.
- Simple, No-Frills Interface: There are no complex sliders or settings to learn. You just type what you want to see and click "Create." This makes it perfect for beginners.
Pricing Plans
There is only one plan: Free.
- Free Plan: All users get a number of "boosts" (often around 100 to start, with weekly top-ups) that allow for fast image generation. If you run out, you can still generate images, but it may take longer. You can earn more boosts by using Microsoft Rewards points. There is no paid subscription option.
How to Use It
Getting started is incredibly easy.
1. Go to the website: bing.com/create.
2. Log in with your free Microsoft account.
3. In the prompt box at the top, describe the image you want to create in as much detail as possible.
4. Click "Create." Your image will be generated in a few moments (if you have boosts).
Alternatively: Go to copilot.microsoft.com and simply ask the chatbot to create an image for you as part of your conversation.
Final Verdict
Microsoft's Bing Image Creator is one of the best deals in the entire AI landscape. It democratizes access to state-of-the-art technology, allowing anyone to experience the power of DALL-E 3 for free. While it lacks the deep customization and community features of platforms like Leonardo.Ai or the raw artistic control of Midjourney, its output quality is fantastic for a free service. For quick, high-quality images, for trying out complex ideas, or for anyone not ready to commit to a paid subscription, Bing Image Creator is an absolutely essential and unbeatable tool.
Pros
- Powered by the latest DALL-E model
- Completely free to use
- Excellent at following prompts & text
- Extremely easy for beginners
- Integrated into Microsoft Copilot
Cons
- Can be slow without "boosts"
- Lacks advanced customization options
- Requires a Microsoft account