What is Synthesia?
Synthesia is a market-leading AI video creation platform that enables businesses to produce polished, professional-quality videos at scale. It's one of the original and most mature platforms in the space, focusing on turning text scripts into engaging videos featuring photorealistic AI avatars. Synthesia's ideal users are corporate Learning & Development (L&D) departments, marketing teams, and large organizations that require secure, consistent, and scalable video for training, internal communications, and customer support. It solves the high cost and logistical complexity of traditional video production, especially for multi-language corporate environments.
Key Features
Synthesia's feature set is built for the needs of modern businesses:
- 150+ Stock AI Avatars: An extensive library of diverse, high-quality avatars. The platform also excels at creating exclusive, custom-made avatars for brands.
- 120+ Languages & Voices: Translate your scripts and produce videos in a vast number of languages, ensuring your message reaches a global audience.
- Enterprise-Grade Security: This is a key differentiator. Synthesia is SOC 2 compliant, providing the security and data protection that large corporations require.
- Brand Consistency Tools: Upload brand assets like logos, fonts, and colors to create reusable video templates that ensure every video aligns with your corporate identity.
- AI Script Assistant: A built-in assistant powered by GPT helps you draft and refine your video scripts directly within the platform, saving time on copywriting.
Pricing Plans
Synthesia is a premium product aimed at businesses and does not have a recurring free plan. You can create a free demo video on their website, but not a free account.
- Starter Plan (~$29/month): Designed for individuals and very small teams. It includes a limited number of video minutes per month and access to the core features.
- Creator Plan (~$89/month): The most popular plan for professionals, offering more video minutes and access to premium features and voices.
- Enterprise Plan (Custom Pricing): Tailored for large organizations, this plan includes unlimited video generation, custom avatars, advanced collaboration tools, and the highest level of security and support.
How to Use It
The platform is designed for a simple, professional workflow.
1. Log in to your Synthesia account.
2. Choose a video template or start with a blank canvas.
3. Select one of the stock avatars or your own custom avatar.
4. Paste your script into the script box and select a language and voice.
5. Customize the scene by adding text, images, or screen recordings.
6. Click "Generate video." Synthesia will process it and notify you when it's ready.
Final Verdict
Synthesia is the gold standard for corporate AI video. It is a mature, polished, and incredibly powerful platform that delivers on its promise of scalable video production. For large businesses, particularly in L&D and corporate communications, the emphasis on security, brand consistency, and multi-language support makes it the definitive choice. While it may lack the creative "fun" of some competitors and is priced at a premium, it's not trying to be a tool for everyone. It's a professional instrument for business, and in that arena, it is arguably the best in the world.
Pros
- Top-tier security (SOC 2)
- Excellent for corporate training
- Polished and professional output
- Great for brand consistency
- Vast library of languages
Cons
- More expensive than competitors
- No free plan for ongoing use
- Less suited for creative/social media