What is Frase?
Frase.io is an AI-powered content tool that excels at helping you research, outline, and write SEO content that is designed to rank. Its core function is to automate the incredibly time-consuming process of analyzing top search engine results. By doing this, it generates data-driven content briefs that guide your writing. Its ideal users are SEO professionals, content strategists, and freelance writers who need to produce comprehensive articles that cover a topic more thoroughly than the competition. Frase solves the critical problem of "what should I write about?" by providing a clear, actionable roadmap based on what is already succeeding on Google.
Key Features
Frase's feature set is a complete toolkit for SEO content creation:
- Automated Content Briefs: This is Frase's killer feature. It analyzes the top 20 search results for your keyword and instantly creates a brief with competitor outlines, word counts, and common topics.
- Question Research: The platform automatically pulls questions related to your topic from Google's "People Also Ask," Quora, and Reddit, giving you everything you need for a comprehensive FAQ section.
- Content Editor with Optimization: As you write in the editor, Frase gives you a real-time topic score by comparing your text to top competitors, suggesting keywords and topics you've missed.
- Frase AI Writer: A built-in writer that can help you expand on outline points, write new paragraphs, rephrase sentences, and auto-complete your thoughts, all within the context of your SEO brief.
Pricing Plans
Frase is a premium tool aimed at professionals, with plans based on document credits (one document = one article).
- Trial: Frase typically offers a 5-day trial for a nominal fee (e.g., $1) that gives you full access to create and optimize a few documents.
- Solo Plan (~$14.99/month): An entry-level plan for individuals, allowing you to write and optimize a limited number of articles per month.
- Basic & Team Plans (~$44.99 - $114.99/month): These plans offer more document credits and user seats, making them suitable for freelancers with multiple clients or small content teams.
- Pro Add-On: For an additional monthly fee, you can unlock unlimited access to the AI writer and other premium data, which is a popular choice for power users.
How to Use It
The workflow is logical and research-driven.
1. In Frase, create a "New Document" and input your target keyword.
2. Let Frase analyze the SERPs. Within a minute, it will populate the right-hand panel with a full content brief.
3. Review the brief, looking at competitor outlines, questions, and statistics. Build your own outline in the editor.
4. Begin writing your article. Use the "Optimize" tab to track your topic score and ensure you are covering all the necessary points.
5. Use the AI writer to help flesh out sections or rewrite sentences as needed.
Final Verdict
Frase is a phenomenal tool for anyone whose job is to create content that ranks on search engines. It reduces hours of manual, tedious research into a few seconds of automated analysis. The quality of its content briefs is top-notch and provides an incredible competitive advantage. While its AI writer is more functional than creative, it works perfectly for its intended purpose: filling out a data-driven outline. For SEOs, content strategists, and marketing agencies, Frase is a high-ROI tool that streamlines the most critical part of the content creation process.
Pros
- Automates hours of SEO research
- Creates incredibly detailed briefs
- Excellent real-time optimization
- Pulls questions from multiple sources
- Great value for the features provided
Cons
- Can have a learning curve
- Best features require a Pro Add-on
- Focused entirely on SEO content
- UI can feel dense with data