What is Looka?
Looka is an AI-powered design platform that helps entrepreneurs and small businesses create a professional logo and a complete brand identity. It's much more than just a logo maker; after designing your logo, Looka uses it to automatically generate a comprehensive "Brand Kit" with dozens of marketing assets. Its ideal users are startups, small business owners, and anyone needing a cohesive and professional brand presence quickly and affordably. Looka solves the problem of needing to hire an expensive designer or spend hours creating consistent branding materials from scratch.
Key Features
Looka's power lies in its automated, end-to-end branding process:
- AI Logo Generator: The core engine. The AI uses your industry, style preferences, and color choices to generate hundreds of unique logo options.
- The Brand Kit: This is Looka's killer feature. It automatically generates over 300 branded assets, including social media profiles and posts, business cards, email signatures, invoices, and brand guidelines.
- Easy-to-Use Editor: After selecting a logo, you can use the simple editor to fine-tune colors, fonts, layouts, and symbols until it's perfect.
- Professional File Formats: When you purchase a logo, you get high-resolution files, including PNG, JPG, and crucial vector files (SVG, EPS) that are scalable for any use, from websites to billboards.
Pricing Plans
Looka uses a "free to try" model. You can design your logo for free and only pay when you've found one you love.
- Free to Design: You can go through the entire logo generation and editing process without paying anything.
- Basic Logo Package (One-time fee, ~$20): Provides one low-resolution PNG file. This is not recommended for professional use.
- Premium Logo Package (One-time fee, ~$65): This is the standard choice. It includes high-resolution files in multiple formats (PNG, SVG, EPS), color variations, and full ownership.
- Brand Kit Subscription (~$96/year): Includes everything from the Premium Logo Package PLUS ongoing access to the full Brand Kit, allowing you to edit and use all 300+ marketing assets.
How to Use It
The process is designed to be fun and intuitive.
1. Go to looka.com.
2. Enter your company name and industry.
3. The AI will guide you through a series of visual questions to learn your style preferences for colors, symbols, and fonts.
4. Browse the hundreds of logos generated for you. Favorite the ones you like to help the AI refine its suggestions.
5. Select a logo to customize in the editor.
6. Once you are satisfied, choose a package to purchase and download your files.
Final Verdict
Looka is an exceptional tool for startups and small businesses that need a comprehensive brand identity fast. The true value isn't just the logo—it's the automated Brand Kit that saves countless hours of design work. While the logos might not have the same deep, unique storytelling as one from a high-end human designer, they are professional, aesthetically pleasing, and more than sufficient for the vast majority of new businesses. For entrepreneurs who want to go from idea to fully branded in under an hour, Looka is one of the best and most valuable tools on the market.
Pros
- Generates a full Brand Kit
- Incredibly fast and easy to use
- Affordable one-time purchase options
- Provides professional vector files
- Great for brand consistency
Cons
- Logos can feel template-based
- Less unique than a human designer
- Customization is limited